By Jordan Hlasnik
The Bacardi Limon ad is targeting the people that like to drink and have a good time. In the ad there is a bridge that is half finished and is not yet connecting the two parts of the cities. Then the Bacardi Limon has waves from the bottle that are completing the other part of the bridge to the other part of the city this might indicate that the party will follow the Bacardi Limon. And on these waves are lemons and limes which might represent cars full of people that are following the Bacardi Limon because that is where the party is at and they are willing to follow it no matter where it goes. There is also a bright light back where it looks like the bridge starts which might represent a party because parties are bright and exciting. It also, looks that no matter the distance of the place you are in the Bacardi Limon can get to where you are at. It can take the normal city and turn it into a party city. It spans a river leading you to believe that no matter the obstacle it can reach where you are at. On the top of the ad it says “Tonic, Juice, Rocks, Magic” with the emphasis on the magic. Which could mean that when you drink Bacardi Limon it is like magic happens. And that no madder how you drink Bacardi Limon or what you mix it with it will be good. One of the assumptions that the ad is making is that if you drink this product it will make the party more exciting than any other drink could. And it is also something that can take an average city and bring the city to life with excitement. A cultural assumption might be that you need this product to have a good time at a party. Or this is a good way to spice up an average night on the town. And that without drinking Bacardi Limon you will not have any fun if you go to a party. The ad also plays on the fe
ar that if you do not drink Bacardi Limon that you will not have a good time or you will not be part of the party. And that the average city will stay the average city until you drink the product then the real party will start. The most important part of the aid is the bridge over the water to the other city leading to the Bacardi Limon bottle. The reason is that it can bridge the gap between having fun and just being at an average party. And it gives a vivid image of half of the bridge with the Bacardi Limon waves that are very bright so they stand out and you’re eyes are attracted to them and then the waves lead straight to the big Bacardi Limon bottle which is the biggest thing in the picture so you’re eyes go straight to it. And they want you to focus on what they are trying to sell.
The Bacardi Limon ad is targeting the people that like to drink and have a good time. In the ad there is a bridge that is half finished and is not yet connecting the two parts of the cities. Then the Bacardi Limon has waves from the bottle that are completing the other part of the bridge to the other part of the city this might indicate that the party will follow the Bacardi Limon. And on these waves are lemons and limes which might represent cars full of people that are following the Bacardi Limon because that is where the party is at and they are willing to follow it no matter where it goes. There is also a bright light back where it looks like the bridge starts which might represent a party because parties are bright and exciting. It also, looks that no matter the distance of the place you are in the Bacardi Limon can get to where you are at. It can take the normal city and turn it into a party city. It spans a river leading you to believe that no matter the obstacle it can reach where you are at. On the top of the ad it says “Tonic, Juice, Rocks, Magic” with the emphasis on the magic. Which could mean that when you drink Bacardi Limon it is like magic happens. And that no madder how you drink Bacardi Limon or what you mix it with it will be good. One of the assumptions that the ad is making is that if you drink this product it will make the party more exciting than any other drink could. And it is also something that can take an average city and bring the city to life with excitement. A cultural assumption might be that you need this product to have a good time at a party. Or this is a good way to spice up an average night on the town. And that without drinking Bacardi Limon you will not have any fun if you go to a party. The ad also plays on the fe
ar that if you do not drink Bacardi Limon that you will not have a good time or you will not be part of the party. And that the average city will stay the average city until you drink the product then the real party will start. The most important part of the aid is the bridge over the water to the other city leading to the Bacardi Limon bottle. The reason is that it can bridge the gap between having fun and just being at an average party. And it gives a vivid image of half of the bridge with the Bacardi Limon waves that are very bright so they stand out and you’re eyes are attracted to them and then the waves lead straight to the big Bacardi Limon bottle which is the biggest thing in the picture so you’re eyes go straight to it. And they want you to focus on what they are trying to sell.
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